When I see a for sale post of something, pictures contribute to the decision so much. I hate seeing a stock image from the manufacturer used. Experience tells me that if I take some time to represent the item properly, the sale happens quicker and without any troubles.
A set up I use when I photography lenses that I plan to sell or just making gear porn. This is a Nikon 17-35mm f/2.8 I'm trying to sell here.
So the SB-900 is snooted up to in my 'ghetto boom' or tilted light stand to just give a splash of light for the peddle lens hood so it is separated from the background.
The two SB-800's on the side are flag with foam sheets to control the light from spilling into the background. The zoom on these two are at it's widest settings since I wanted the spread to be able to cover the entire side. I may want to move the flashes a bit further back in this shot as I may have blown out the highlights a bit.
The final shot here:
Also another example of a similar set up:
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